Akanksha ChandanHow GTM & GA4 Will Adapt to the Cookieless FutureThird-party cookies, the backbone of website tracking for years, are facing extinction. But fear not, marketers! This doesn’t spell the end…2 min read·1 day ago----
Akanksha ChandanMaximize Your ROI by Choosing the Right PPC Advertising NetworkPay-per-click (PPC) advertising is a digital marketing strategy where advertisers bid on specific keywords or phrases relevant to their…6 min read·Feb 20, 2024----
Akanksha ChandanWhat Are the Types of PPC Advertising?PPC or Pay-per-click advertising is not a new term in the digital landscape.4 min read·Jan 29, 2024----
Akanksha ChandanWhat Critical Triggers Power Digital Marketing Evolution?Over the past decade, our digital evolution has been a rollercoaster of innovation! From smartphones to AI, we’ve witnessed a tech…4 min read·Jan 17, 2024----
Akanksha ChandanFrom ‘The Social Dilemma’ to ‘Humane Marketing’: A Journey of PurposeHave you ever watched something that left you pondering, questioning, and ultimately reevaluating the path you’re on? That’s exactly what…2 min read·Jan 10, 2024----
Akanksha ChandanGoogle Signals Removed From GA4 Reporting IdentityGoogle routinely introduces updates that can significantly determine the strategies for the future and encourage consistent innovation.4 min read·Jan 9, 2024----
Akanksha ChandanGoogle Ads Updates 2024 — New Features & AnnouncementsWith Google Ads continuously striving for excellence, its ongoing enhancements aim to enable businesses to optimize their ad performance…5 min read·Jan 3, 2024----
Akanksha ChandanTop Digital Marketing Trends For 2024In the fast-paced digital arena, being merely reactive isn’t enough. It’s about being proactive, predicting trends, and adapting strategies…4 min read·Dec 28, 2023----
Akanksha ChandanIntegrating Google Ads with Google Analytics 4In an era where data takes center stage, GA4 stands out as a prominent leader in the realm of analytics.3 min read·Nov 20, 2023----
Akanksha ChandanIntegrating Salesforce Marketing Cloud with Google Analytics 4Data is a valuable asset for businesses.4 min read·Sep 20, 2023----
