Hello there! I'm Akanksha, a seasoned professional in the realm of inbound marketing. Currently, I'm exploring the exciting world of Grazitti Interactive as a Senior Marketing Specialist, bringing a wealth of knowledge and expertise to the table. In my previous role as a Senior Executive: Digital Marketing at AblySoft Pvt. Ltd. (FATbit Technologies), I had the thrilling opportunity to lead the product marketing efforts for Yo!Kart, a leading Marketplace Solution. With a wide array of skills, including market research, competitor analysis, data analytics, SEO, social media management, Google Ads, event management, and email marketing, I craft strategies that deliver real results. What makes me stand out is my ability to infuse my personal passions and hobbies into my work, adding a touch of creativity and enthusiasm. Effective communication, team management, and great presentation skills are some of my core strengths. I thrive in dynamic environments, embracing change with resilience and adaptability. My MBA, with a focus on Branding & Advertising, International Management, and Entrepreneurship, equips me with a solid understanding of strategic marketing principles. Beyond the professional realm, I find immense joy in the company of dogs and take pleasure in nurturing plants, creating a serene environment around me. Intrigued by the mysteries of human behavior, I am also fascinated by how psychology influences marketing. Understanding consumer motivations and decision-making processes allows me to develop impactful marketing strategies that resonate with target audiences. However, my dreams reach beyond earthly boundaries. I've always nurtured a deep desire to explore space and uncover the secrets of the universe. As I navigate my marketing career, I strive to merge my expertise with the world of space travel, seeking opportunities to contribute to this exciting frontier. With a unique blend of professional experience, personal passions, and a relentless drive to make a positive impact, I continue to evolve as a marketing expert, an advocate for change, and a catalyst for growth. My journey is marked by an unwavering commitment to excellence, a love for dogs and plants, a fascination with human behavior, and an unyielding dream to explore the vastness of space.