From ‘The Social Dilemma’ to ‘Humane Marketing’: A Journey of Purpose

Akanksha Chandan
2 min readJan 10, 2024

Have you ever watched something that left you pondering, questioning, and ultimately reevaluating the path you’re on? That’s exactly what happened to me after watching the thought-provoking documentary, “The Social Dilemma.”

As marketers, we’re the folks behind those ads and campaigns that follow us around the web. But after watching that documentary, I couldn’t help but wonder if we’re doing any good, or if we’re just part of the problem.

That’s when it hit me — I wanted to start a conversation. A place where marketers like us, who care about more than just clicks and conversions, could come together.

So, I’m thrilled to introduce “Humane Marketing,” a newsletter that’s all about marketing with a conscience. It’s for those of us who believe marketing can be more than just selling stuff. It can be a force for good.

In this newsletter, we’ll dig into the nitty-gritty of marketing but with a twist. We’re talking about how marketing can make a real difference in people’s lives. No jargon, no fluff — just real, actionable insights. We’ll chat about ethical advertising, brands with a purpose, and marketing that truly stands out.

So, if you’re up for a different kind of marketing conversation, subscribe to “Humane Marketing.” It’s about making a mark, not just making a sale. It’s marketing that matters.

I’m stoked to have you along for the ride. Let’s show the world that marketing can be awesome and do some good at the same time.

Subscribe to my LinkedIn Newsletter for interesting stories every month :)


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Akanksha Chandan

MBA — Marketing & International Management | Senior Marketing Specialist | Sprouting Interest in Psychology