Data is a valuable asset for businesses. But if you can’t measure it, you can’t improve it. Salesforce Marketing Cloud and Google Analytics are among the robust tools that have enabled businesses to leverage data and make informed decisions. Imagine what are the possibilities if we integrate these two. Picture…

On July 1, 2023, Google announced, “All users, including those accessing 360 properties, will lose access to the Universal Analytics user interface and API starting on July 1, 2024. We know your data is important to you, and we recommend that you export your historical reports before this date.” Why does it even matter? The…

On 16th March 2022, Google announced GA4 as their next-gen measurement solution that will be replacing Universal Analytics. As per the announcement, the standard Universal Analytics properties will stop processing new hits on July 1, 2023. For the businesses that still rely on Universal Analytics, it was recommended that they…

Distinctive marketing strategies for the years to come. The technologies that are evolving recently are disrupting almost everything around us. Today's consumers are more distracted and the reduced attention span makes it harder for brands to get noticed. Much has changed in terms of human behavior as we are transforming…

“I want to be an Astronaut.” It used to be my answer when people asked about my goals. Then 1st Feb 2003 happened, I saw the news clip of Kalpana Chawla’s space shuttle crash. I was eight when my dreams got shattered for the first time. The impact of that…

Lazada B2B2C Marketplace Series — Chapter 2 Lazada has not stuck to one functioning model, rather it has evolved to adopt varying business strategies with time to navigate through eCommerce complexities in the region it operates. Being a pioneer of eCommerce marketplaces in the SEA region, it had an early…

Lazada B2B2C Marketplace Series — Chapter 2 The spiraling success of eCommerce over the years has made it a lucrative space full of new business opportunities, waiting to be discovered. The evolution of the overall digital infrastructure has brought improved technologies, better connectivity, and wider adoption, among other key drivers…

Economic crises are an inevitable outcome of the war and when two industrialized countries decide to take arms against each other, global industries fear disruption and instability. The same can be said about the eCommerce industry that is facing massive-scale disruptions due to the Russia-Ukraine conflict. These disruptions are having…

Every coin has two sides and every event has positive as well as negative impacts. The same has been observed during the COVID-19 pandemic. When the whole world was struggling to protect itself from the virus, when businesses were getting shut down across the globe, some industries were innovating and…