Distinctive marketing strategies for the years to come. The technologies that are evolving recently are disrupting almost everything around us. Today's consumers are more distracted and the reduced attention span makes it harder for brands to get noticed. Much has changed in terms of human behavior as we are transforming…

“I want to be an Astronaut.” It used to be my answer when people asked about my goals. Then 1st Feb 2003 happened, I saw the news clip of Kalpana Chawla’s space shuttle crash. I was eight when my dreams got shattered for the first time. The impact of that…

Lazada B2B2C Marketplace Series — Chapter 2 Lazada has not stuck to one functioning model, rather it has evolved to adopt varying business strategies with time to navigate through eCommerce complexities in the region it operates. Being a pioneer of eCommerce marketplaces in the SEA region, it had an early…

Lazada B2B2C Marketplace Series — Chapter 2 The spiraling success of eCommerce over the years has made it a lucrative space full of new business opportunities, waiting to be discovered. The evolution of the overall digital infrastructure has brought improved technologies, better connectivity, and wider adoption, among other key drivers…

Economic crises are an inevitable outcome of the war and when two industrialized countries decide to take arms against each other, global industries fear disruption and instability. The same can be said about the eCommerce industry that is facing massive-scale disruptions due to the Russia-Ukraine conflict. These disruptions are having…

Every coin has two sides and every event has positive as well as negative impacts. The same has been observed during the COVID-19 pandemic. When the whole world was struggling to protect itself from the virus, when businesses were getting shut down across the globe, some industries were innovating and…

eCommerce is on the rise. The whole ecosystem continues to flourish and evolve to provide startups and existing businesses with multiple opportunities — to meet their consumers on a purpose-developed platform. A survey conducted by BCG revealed that amongst all ecommerce organizations in North America and the UK, 88% grew…

Amid the increasing automation and digitization of traditional business practices using smart modern-day technologies, we witnessed the start of the Fourth Industrial Revolution (4IR). The term was introduced by Klaus Schwab — the executive chairman of the World Economic Forum (WEF). From modern product development methods to digitized human resources…

The eCommerce sector has witnessed unforeseen and accelerated growth. A steady rise since mid ’90s was accelerated by the uncertainties of the pandemic, resulting in dramatic growth of the sector. Consecutive lockdowns and unsafe circumstances led to change in shopping preferences of buyers, instigating a metamorphosis of the global retail…